Following a successful launch this summer Makulu Pomula, the fruity rosé spritzer from South African wine brand Makulu will launch a winter campaign next week in association with Shemazing – the online women’s lifestyle magazine.
The month long campaign will give Makulu Pomula exposure throughout the site and includes a four-day home page takeover alongside adverts/ banner and editorial features.
Marketing Manager Helen Dakin adds
“Shemazing will help drive awareness and availability of Makulu Pomula to large numbers of our core target market of 18-35 year women as the party season gets underway. At this stage we still need to tell people what Makulu Pomula is, where to buy whilst also creating a party drink positioning. Makulu Pomula tastes great so we are using this as a sampling opportunity too with daily bottle giveaways accessed via Shemazing, makulumoments.com and our social media channels in December – hopefully creating lots of great Makulu Moments for people across the festive period!”.
The Makulu Pomula campaign goes live on the 28th November and through to December 25th.