South African wine brand Makulu adds a sparkling wine to its range this summer.
Makulu Pomüla is a lightly sparkling rosé based spritzer blended with pomegranate and marula* fruit flavours.
Join the Makulu Pomüla Party and be ‘FOREVERvescent’
Makulu Pomüla launches to the trade at the Pro Retail** show in April and the message is ‘Join the Party’, reinforcing Makulu Pomüla as a celebration drink to put the ‘fizz’ into any occasion or Party.
Makulu Pomüla comes in a 75cl bottle and has an abv of 5.5% which also makes it the perfect drink to share while relaxing with friends as a glass of fizz or over ice as a spritzer. Get the party started by mixing 3 parts Makulu Pomüla with 1 part fresh orange juice and you have a delicious cocktail or serve in an iced pitcher with pomegranate seeds and orange slices at your summer garden party or BBQ.
This zesty, well balanced ‘Rosé Spritzer’ is full of delicious summer berry fruit flavours making it a versatile summer drink to suit all occasions.
Paul Hinks, Retail Sales Director, comments “Makulu is in triple digit growth of 104% and we all know about the ‘explosion in growth***’ within the UK sparkling wine market and the growth of flavoured wines. Makulu Pomüla combines many of the things that consumers are choosing; rosé in summer, sparkling wine, unusual discovery flavours with sweetness. It’s also very versatile which gives the consumer more choices when it comes to mixability and occasionality.”
*Marula fruit is native to Africa and has a refreshing guava like flavor – a true taste of Africa.
**Pro Retail is an annual exhibition hosted by wholesaler Palmer and Harvey at the International Trade Centre, Telford. 26th/27th April.
***WTSA (Wine Trade Spirits Association) quoted a 49% increase in sparkling wines (11th March)